Sproi-yoi-yoi-yoing… Hallelujah! That’s the sound of another successful dose of Sildenafil citrate on
NATIONAL VIAGRA DAY!
Over at Pfizer Labs in Sandwich, Kent, England in the early 1990’s, pharmaceutical scientists were trying to come up with a pill to treat high blood pressure.
They called it compound UK-92,480, and soon began treating volunteer patients in clinical testing. Every male patient loved the drug immediately, not because of any change in their heart conditions, but for a side effect completely unexpected by anyone, a raging teenager-like erection lasting for hours.
Like greyhounds, Pfizer executives sped to the Patent Office, then on to Madison Avenue to come up with an advertising campaign on the order of difficulty of selling drugs and sex to Charlie Sheen.
The blood pressure research? Forgotten in a New York minute. Let Eli Lilly or Johnson & Johnson worry about blood pressure, there were libidos to reawaken, vast fortunes for the taking! Old men will pay any price to be Energizer Bunnies again.
On March 27, 1998, Viagra was born, the day when old folks started getting busy again, to the permanent mortification of their grown children, and traumatizing grandchildren into intensive therapy. It’s no coincidence that 1998 also marked the first usage of the expression “Ee-yew!”
Wish Viagra a happy 25th birthday, and ask your doctors if you’re healthy enough to have sex, even if they’re not your type. You just never know.
•Suggested Activities: For an erection lasting more than 4 hours, call a press conference.