If you speak English, there's more than enough words and phrases available without having to make up your own, yet many do so in an attempt to deceive. What they fail to remember is that most people are plenty smart and so they know that "pre-owned" means used, and "certified pre-owned" means that yep, this thing is definitely a used car that somebody else didn't want anymore. "Downsizing" means getting fired, "alternative lifestyle" means homosexual, "write downs" are losses of a whole lot of money, "an alternate explanation" is a lie and "collateral damage" means that whatever it is you were trying to do has not only blown up in your face but taken down a lot of innocent bystanders too. Only poets get to have poetic license. That said, I think I'll just go and gyre and gimbal in the wabe.